Authentic
What does authentic mean. When you are showing your real self. No pretense. Not trying to be someone you are not.
Real.
It is rare to find authenticity in the world. There are no points for being authentic. It is not a Good thing. In fact sometimes it might feel odd to another person.
So what is the value in not pretending?
One big one is Freedom. From a selfish perspective. From the perspective your own world view. You are spending less effort by being authentic. By not 'trying'. 'Trying to be' requires effort. It requires a lot of energy.
In order to 'look' good, you are ruining your own experience of life. You are doing this so that another person may like you. Why? Because this will give you a good feeling.
So the same effort which you are putting in, to making yourself look good, you are using so that you may get a dose of this good feeling.