Sell your product then build
I was reading this article when it struck me that you can easily find out what a market wants before even creating it with the help of AI.
The example of Justine Moore creating an Ice Cream brand is a brilliant example. You can create 50 Instagram accounts for free. Build and A/B test your brand to interact with with thousands of users on social media for free. Once you do this, then build the actual product based on getting a feel of what works.
This isn't just limited to physical products but also books, blogs, courses and everything else.
The cost of prototyping and ideating has gotten so low with AI, you can just create a mock up and see if it works in the market before actually investing the time and resources to actually creating the product.